Designing for Newell Brands

Newell Brands is the growth engine behind some of the best known and most trusted consumer brands in the world.

These guidelines were created to ensure correct and consistent use on all visual communications.

Please help us strengthen our brand by following these standards.

Everything matters

First impressions matter

Impressions are made within the first sixty seconds. Our success relies on capturing our audience’s interest right away.

Visual design matters

Use the visual elements provided to communicate consistently and to distinguish the various types of information we share day to day.

Storytelling matters

Our story is rooted in helping our consumers where they live, learn, work and play. Use the program to convey this in a real and authentic way.

Simplicity matters

Keep it simple. Keep it focused. Avoid “fluff”.

Emotions & experiences matter

People don’t remember what they have been told, they remember how they feel.