Newell Brands is the growth engine behind some of the best known and most trusted consumer brands in the world.
These guidelines were created to ensure correct and consistent use on all visual communications.
Please help us strengthen our brand by following these standards.
Impressions are made within the first sixty seconds. Our success relies on capturing our audience’s interest right away.
Use the visual elements provided to communicate consistently and to distinguish the various types of information we share day to day.
Our story is rooted in helping our consumers where they live, learn, work and play. Use the program to convey this in a real and authentic way.
Keep it simple. Keep it focused. Avoid “fluff”.
People don’t remember what they have been told, they remember how they feel.