Color palette

The Newell Brands color system reflects our rich, dynamic, multi-dimensional corporation, and transcends individual brands while still being flexible enough to work with already established product color systems. Recommended is one dominant color and one or two accent colors.

Primary colors

PANTONE 7689 (Blue) and PANTONE 405 (Gray)

Secondary colors

Use these colors when more colors are required or to designate business segments. Colors are typically used at 100%. Use tints and screens sparingly.

For digital applications

Colors vary greatly in printed and digital applications. Colors displayed on this page follow Web Content Accessibility Guidelines (WCAG) and were selected specifically to be legible for various color perceptions.

For printing applications

We recommend color tests prior to final printing because printing equipment varies. Work with your printer to match CMYK builds to the PANTONE coated swatch, even on uncoated stocks.

Note

Color is for reference only. Please use actual PANTONE color swatches for accurate color matching.

Primary colors

Newell Blue: PANTONE 7689 C
Newell Gray: PANTONE 405 C

Secondary colors

PANTONE 7664 C
PANTONE 228 C
PANTONE 7619 C
PANTONE 152 C
PANTONE 7445 C
PANTONE 2244 C
PANTONE 383 C
PANTONE 125 C