When our brand logos are grouped they should be presented equally, and therefore always appear in PANTONE 405 (Grey) in one of the two brand lock versions as shown.
A list of brand names in their business segments is acceptible as shown PANTONE 405 (Grey).
A unique collection of icons, categorized by product segment, has been created to represent the breadth of the Newell Brands family. They are not intended to be brand specific, yet tell the story of the businesses we represent in a universal language understood around the world. Each product segment has been assigned a specific color.
When the icons are displayed together they should appear in PANTONE 7986 (Blue), in specified segment colors, or white on a brand color background.
For special applications, please check with Global Communications.
Our customers are at the center of everything we do. No surprise they are at the center of our photography, too.
Storytelling through human experiences with authentic lifestyle imagery captures a day in the life of our consumers and customers.
Focus on the meaningful lifestyle moments, focus on the human experience that the Newell Brands inspire – human interaction and accomplishment as the story.
Product imagery should maintain the look and feel of our lifestyle photography.
Keep it simple and elegant when capturing an entire product line or focusing on a detail.
The wall graphics can be ordered for interior spaces. Four layout configurations are shown for installation. Do not alter the arrangements. All the squares are printed on .5" Sintra and should all be common size (i.e. 4'x4' or 2'x2').
Order photographic wall graphics as a set to the size needed. For lighter walls, order white .5" Sintra. For darker walls, order black .5" Sintra.